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Doe Deere: The Courage to Go With Your Ideas

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It has always been said that women must live in a man’s world. History is filled with examples of valiant women who became leaders in their field, regardless of the oppressive protocols of the day. We read stories about womensuch as Mary Ann Evans, who had to use a man’s name in order to get her writings published. Several historical women became successful entrepreneurs at a time when society looked down on female leaders. Some of them include Margaret Philipse, Brownie Wise, Lillian Vernon, and many others.

Fortunately, women do not face quite as much repression as they did years ago. However, studies have shown that female leaders have to work harder than their male peers to receive the proper recognition for their accomplishments. I belong to an association that helps women entrepreneurs develop their ideas into profitable businesses. It is empowering to be surrounded by a group of women just like me who want to bring their ideas to the world.

Recently, our chapter attended a national seminar that highlighted female entrepreneurs. It was so exciting to get to meet some of the most powerful women leaders in business and industry and to hear their stories. None of these women had anything handed to them as beginners. They discussed the struggles and failures they overcame when they were establishing their businesses. Their stories and passion resonated throughout the whole civic center.

Even though I thoroughly enjoyed every speaker, I was particularly inspired by Doe Deere. She shared about leaving her home country of Russia as a young teenager and immigrating to New York City. Her courage and creativity was truly amazing. Deere formed a musical group with some other talented friends and began performing in different venues. She said that she felt her best when she was onstage singing for their fans.

Deere said that she has always had an entrepreneurial spirit about her. As early as junior high school, she was designing and selling temporary tattoos to all of her friends. While in the band, Deere wanted to wear unique, flashy costumes. She learned to sew when she was a child, so it was no problem for her to design her own clothes now. So many people loved her creations that she decided to design and sell clothes online. She called her little online boutique LimeCrime, just for a fun rhythm.

In the beginning, Deere modeled all of her designs in her business. She was never happy with the dull makeup choices at the time, so Deere said that she created her own wild and wonderful colors. Customers fell in love with the color choices and orders started to fill her email. Today, LimeCrime is a multi-million dollar business that sells Deere’s unique blends of lipstick, eye shadows, blushes, glitters, and nail polish. At the end of her presentation, Deere challenged us to take our ideas and make them happen. I am astonished at what one woman could do when she put her mind to it. I believe that we all can do it, just like Doe Deere said.


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